華亭煤業(yè)集團(tuán)發(fā)展戰(zhàn)略研究.pdf

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3、dy on the Strategy of HuaTing Coal Group CompanySpecialty : Master of Business Administration (MBA)Name : Bin Song （Signature）Instructor : Taozhu Feng （Signature）ABSTRACTCoal is the main energy of our country and the fou

4、ndation of the national energy securityand economic security as well, after entering the new centuty, the quick development of thenational economy has stimulated the high growth in energy trades, such as the coal trade,

5、etc.Huating coal group company is one of the professional showing for the Coal. Now HTCGC isfaced with the inclement marketing competition along with rapidly changing the internationaland local markets. How to be suitabl

6、e for continuously changing market domestic and abroad,how to exploit its advantages, establish the science’s company development strategy andcontinuously promote the enterprise business competition ability, speed up the

7、 integrationdevelopment in transition, as soon as possible make the pre-eminent position to win in themarket, it is the very important signification with HTCGC’s existing and development.This thesis is with research obje

8、ct as Huating coal group company, applying the theory forstrategy management, the economic theory and method, combination with theory and practice,with quantitative and qualitative analysis together, be researched the de

9、celopment strategy ofHuating coal group company. Based on the mention for the meaning and developing state ofthe enterprise, with the five kinds of Porter’s model of competition, to analyzed the internalresource of HTCGC

10、, applying the EFE and IFE matrix, to analyze the internal and externalenvironment of HTCGC. Evaluating and selecting the enterprise development strategy useSWOT method. The problems and results studied in the paper have

11、 important andfar-researching strategic significance to the development of HTCGC. Through the aboveresearch, tries to put forward some beneficial suggestions for the future development ofHuating coal group company.Key wo