品泰納米涂料有限公司戰(zhàn)略研究.pdf

1、973IB7暈校代碼：1D254密級論z編號：上繕繕事天皆SHANGHAIMARITIMEUNIVERSITY碩士學位論文MASTERDISSERTATION論文題目學科專業(yè)作者姓名指導教師完成日期品泰納米涂料有限公司戰(zhàn)略研究工商管理———————重生至—————一塞墨墅塾捶三堅塑垂生亙旦ABSTRACTThisarticleisaseriesstrategyofPintechcoatingcompanyformarketingrese

2、arch，newtechnologydevelopment，production，logisticsandsalesItcontentsenterprisesurvivalenvironment，coatingindustryprospect，development，investmentscale，technicalsituation，marketingoperation，profit，riskandsoonCoatingbelongs

3、tofinechemicals，ithasspecialcharacterslikesmallscaleinvestment，highprofiteasytetumItiswidelyusedmanyfieldsFirst，withthefastdevelopmentofeconomycoatingindustryhasarateof6％increaseduringtheperiodof2000—2004，itwasstimulated

4、byfastspeeddevelopmentofarchitectureindustrySecond，theapplicationofwallcoatingisencouragedbyeverylocalgovernmentIntheseyears，constructionministrycallsonforumineveryyearManypolicywerealsopublishedtoencouragetheapplication

5、ofcoatingitwasgoodforthecoatingenvironmentdevelopingOntheotherhand，itseasyapplication，goodprotectionanddecorationwiththefastdevelopmentofeconomycanmeetmanyfieldrequirementInadditionchinahassolargemarketwith13billionpopul

6、ation，wedothinkcoatingindustryhasaverybrightfutureAsweanalyzethecoatingindustrythereisnoonecorporationbelongstothefiftybiggestcoatingcompaniesintheregistered8000companiesThereisalsolessthan3％companieshavetheproductioncap

7、acitymorethan5000tonsSonocompetitionbetweenIocaIcompanieswiththesemultinationaIcompaniesInthe90thoflastcenturymanymultinationalcompaniesenteredinchinatosharethecoatingmarketinchina，ofcause，theybroughtmanyadvancedideasand

8、newtechnology，manypeopleweretrainedinthesecompanies，itwasthefoundationofhumanresourceforpeakingnationcoatingindustryPintechfollowsuptheprosperityofchinacoatingmarket，reliesonthenano。techbyChineseacademyofscienceandaprofe