B2C的網(wǎng)絡營銷探索.pdf

1、Y77GB62飪旦大學掌控代碼l10246學號loz蝴碩士學位論文B2C的網(wǎng)絡營銷探索院系(所)：管理學院專姓業(yè)#MBA名；是協(xié)祥指導教師。陸雄文教授完成El期t200睥l明27基022025255晏mi萃B2C的嗣絡營銷探索ABSTRAeTTodayistheE～era；a11kindsofnewdevelopmentchancesarecomingwiththeelectronicbusinessgreatdevelopment，T

2、raditionalmarketad挪inistrationhassufferedunprecedentedimpactbyEeconomy：butaftercombinedtoB2Cecommerce，itwitlbecomeeasiertomeetuser’scharacteristiedemandComparedtothebusinessprocedureofthetraditionalmerchandisingconcern，E

3、commercecarriesonInternetcharacteristicsexceedingtime＆spacPtoenhancetherelationshipdirectlybetweenpurchase。inventory，salesandcustomers。toclosemarketmoreInfact，B2CcommercewillbuildupanewconceptofmarketingmanagementAlsomor

4、epowerfulenterprisestructurewillbesetupbecauseofecommerceDuringthisthesis，ItrytoanalysisexactlywhatcharacteristicisabouttheecommercemarketandconsumermentalityBasedonthe51TOYCOMEntrepreneurpractice，theB2Conline—marketings

5、trategiesareoverallpromulgated，includingnetworkpromotion，productstrategy，pricingstrategy，placingstrategy，promotionstrategy＆brandinnovationstrategyAlsoItrytoanalysiSthechallenges＆opportunitiesbeinvolvedine—commerceFinallY

6、Icometotheconclusion：Basedonuser’Ssatisfactionofmarketingrequirementincreasing＆extension，aimedatbrandstrategyandcontinuouslybuildupstrongCustomersupport，traditionalenterprisescanachieveanothergreatdevelopmentthroughtheco