別墅房產(chǎn)項(xiàng)目商業(yè)計(jì)劃書

1、第1頁共38頁別墅房產(chǎn)項(xiàng)目商業(yè)計(jì)劃書別墅房產(chǎn)項(xiàng)目商業(yè)計(jì)劃書目錄前言............................................................................................................................5第一部分第一部分執(zhí)行概要執(zhí)行概要..............................................

2、......................................................6一、項(xiàng)目概述......................................................6二、項(xiàng)目發(fā)起人簡介................................................6三、股東單位........................................

3、..............7第二部分第二部分項(xiàng)目提供的產(chǎn)品和服務(wù)項(xiàng)目提供的產(chǎn)品和服務(wù)..............................................................................8一、項(xiàng)目的創(chuàng)意和定位..............................................8（一）項(xiàng)目創(chuàng)意..................................

4、................8（二）項(xiàng)目定位..................................................8二、項(xiàng)目優(yōu)勢(shì)......................................................9（一）地理位置優(yōu)越，交通便利....................................9（二）具有較大的市場(chǎng)空間和目標(biāo)客戶群體..............

5、............9（三）與園區(qū)內(nèi)多個(gè)項(xiàng)目形成資源共享及優(yōu)勢(shì)互補(bǔ)....................9（四）創(chuàng)新的“大型人工湖＋旅游＋酒店式別墅”經(jīng)營模式...........10三、項(xiàng)目規(guī)劃及建設(shè)方案...........................................10（一）項(xiàng)目地址.................................................10（二）酒店式湖景別墅規(guī)

6、劃設(shè)計(jì)...................................11（三）項(xiàng)目經(jīng)營范圍.............................................12（四）項(xiàng)目實(shí)施保障條件.........................................12第三部分第三部分項(xiàng)目背景及其可行性項(xiàng)目背景及其可行性............................................

7、..................................1313一、宏觀經(jīng)濟(jì)的配合...............................................13（一）社會(huì)消費(fèi)水平穩(wěn)步提高.....................................13（二）旅游行業(yè)為政府扶持性行業(yè).................................13（三）酒店式別墅面臨良好的發(fā)展機(jī)遇.....

8、........................14二、當(dāng)?shù)卣罅χС旨皟?yōu)惠政策...................................14第3頁共38頁第六部分第六部分經(jīng)營發(fā)展規(guī)劃經(jīng)營發(fā)展規(guī)劃..........................................................................................2222第七部分第七部分市場(chǎng)銷售市場(chǎng)銷售.....

9、.............................................................................................2323一、市場(chǎng)計(jì)劃.....................................................23（一）市場(chǎng)進(jìn)入.................................................23（二）市

10、場(chǎng)開發(fā).................................................23二、銷售策略.....................................................23三、公共關(guān)系.....................................................24（一）平面媒體廣告...................................

11、..........24（二）電視媒體廣告.............................................24（三）廣播廣告.................................................24（四）互聯(lián)網(wǎng)廣告...............................................24（五）戶外廣告..............................

12、...................24第八部分第八部分項(xiàng)目的運(yùn)營與管理項(xiàng)目的運(yùn)營與管理..................................................................................2525一、治理結(jié)構(gòu).....................................................25（一）關(guān)于股東與股東大會(huì)................

13、.......................25（二）關(guān)于董事與董事會(huì).........................................25（三）關(guān)于監(jiān)事與監(jiān)事會(huì).........................................26二、管理團(tuán)隊(duì).....................................................26三、激勵(lì)與約束...................

14、................................26第九部分第九部分投資估算投資估算..................................................................................................2828一、項(xiàng)目實(shí)施進(jìn)度.................................................28二、投資估算及資金

15、籌措...........................................28三、運(yùn)營第一年流動(dòng)資金明細(xì).......................................29第十部分第十部分經(jīng)濟(jì)效益分析經(jīng)濟(jì)效益分析..........................................................................................3030一、收入預(yù)

16、測(cè).....................................................30（一）出租比例預(yù)測(cè).............................................30（二）租賃價(jià)格預(yù)測(cè).............................................31（三）租賃收入預(yù)測(cè)...........................................