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1、中國商業(yè)計劃書案例網(wǎng)中國商業(yè)計劃書案例網(wǎng)XXX酒店酒店商業(yè)計劃書XXX酒店2005年1月中國商業(yè)計劃書案例網(wǎng)II5.2.3競爭分析結(jié)論..........................................................................................................................235.3項目目標定位....................

2、...............................................................................................................23第六章發(fā)展規(guī)劃....................................................................................................

3、....................................246.1總體設(shè)想...........................................................................................................................................246.2公司發(fā)展戰(zhàn)略步驟設(shè)想.....................

4、..............................................................................................246.2.1完成酒店試營業(yè)................................................................................................................

5、........246.2.2通過三星級認定、并成為烏魯木齊知名酒店之一................................................................246.2.3實施后樓改造工程，進一步提高經(jīng)濟效益............................................................................25第七章市場營銷..........

6、..............................................................................................................................267.1目標市場.....................................................................................

7、......................................................267.2產(chǎn)品與服務(wù).......................................................................................................................................267.3定價..............

8、.....................................................................................................................................267.4銷售渠道..............................................................................

9、.............................................................277.4.1直接渠道..................................................................................................................................277.4.2間接渠道.......

10、.............................................................................................................................277.5公關(guān)宣傳策略....................................................................................

11、...............................................277.6初步銷售策略...................................................................................................................................287.6.1客房業(yè)務(wù)....................

12、................................................................................................................287.6.2餐飲業(yè)務(wù).................................................................................................

13、...................................287.6.3提高回頭率的措施....................................................................................................................297.7銷售激勵制度...........................................

14、........................................................................................29第八章營運和管理..........................................................................................................................

15、..........308.1基本業(yè)務(wù)流程...................................................................................................................................308.2營運管理初步計劃.......................................................

16、....................................................................308.2.1服務(wù)項目和基本設(shè)施安排........................................................................................................308.2.2建立并實施完善的質(zhì)量標準...........

17、.........................................................................................318.2.3建立并實施完善的財務(wù)內(nèi)控制度............................................................................................328.3機構(gòu)設(shè)置.........

18、..................................................................................................................................338.4人員配備.................................................................................

19、..........................................................348.5管理團隊...........................................................................................................................................358.6遵循的標準....

20、...................................................................................................................................35第九章投資與財務(wù)評價.............................................................................

21、...............................................369.1項目實施計劃進度...........................................................................................................................369.2投資估算............................

22、...............................................................................................................369.3收入、成本費用及利潤預(yù)測............................................................................................

23、...............369.3.1住宿收入預(yù)測............................................................................................................................369.3.2餐飲收入預(yù)測.......................................................

24、.....................................................................389.3.3物業(yè)租賃收入預(yù)測....................................................................................................................399.3.4總收入預(yù)測........

25、........................................................................................................................399.3.5成本費用預(yù)測.......................................................................................

26、...................................409.3.6利潤預(yù)測....................................................................................................................................409.4現(xiàn)金流量預(yù)測...............................

27、....................................................................................................419.5財務(wù)評價...............................................................................................................

28、............................41第十章風險與對策分析............................................................................................................................4210.1風險................................................

29、.................................................................................................4210.1.1客源影響帶來的風險..........................................................................................................