廣告學(xué)畢業(yè)論文

1、武漢大學(xué)本科畢業(yè)論文武漢大學(xué)本科畢業(yè)論文餐飲業(yè)的廣告網(wǎng)絡(luò)營(yíng)銷策劃餐飲業(yè)的廣告網(wǎng)絡(luò)營(yíng)銷策劃院（系）名稱：新聞與廣播學(xué)院專業(yè)名稱：廣告學(xué)學(xué)生姓名：吳凡凡指導(dǎo)教師：王曄二○一二年三月目錄目錄摘要摘要............................................................................................................................

2、.......................II第1章緒論緒論......................................................................................................................................1第2章餐飲廣告策劃相關(guān)知識(shí)概述餐飲廣告策劃相關(guān)知識(shí)概述..........................

3、....................................................................22.1餐飲廣告應(yīng)遵循的基本原則餐飲廣告應(yīng)遵循的基本原則..............................................................................................22.2廣告策劃與企業(yè)發(fā)展廣告策劃與企業(yè)發(fā)展........

4、..................................................................................................22.3抓好餐飲企業(yè)的四個(gè)關(guān)鍵抓好餐飲企業(yè)的四個(gè)關(guān)鍵................................................................................................

5、..32.4在廣告策劃上下功夫在廣告策劃上下功夫與知名品牌企業(yè)進(jìn)行聯(lián)合促銷與知名品牌企業(yè)進(jìn)行聯(lián)合促銷.....................................................5第3章餐飲業(yè)廣告的策略分析餐飲業(yè)廣告的策略分析.............................................................................................

6、.........63.1餐飲廣告的策劃餐飲廣告的策劃.................................................................................................................63.2餐飲廣告的營(yíng)銷策略餐飲廣告的營(yíng)銷策略..........................................................

7、...............................................6第4章餐飲業(yè)廣告網(wǎng)絡(luò)營(yíng)銷環(huán)境及策略分析餐飲業(yè)廣告網(wǎng)絡(luò)營(yíng)銷環(huán)境及策略分析..............................................................................94.1廣告網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)與優(yōu)勢(shì)廣告網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)與優(yōu)勢(shì)...............................

8、...............................................................94.1.1廣告網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)廣告網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)...............................................................................................94.1.2廣告網(wǎng)絡(luò)營(yíng)銷的優(yōu)勢(shì)廣告網(wǎng)絡(luò)營(yíng)銷的優(yōu)勢(shì)..............

9、...............................................................................104.2廣告網(wǎng)絡(luò)營(yíng)銷的策略分析廣告網(wǎng)絡(luò)營(yíng)銷的策略分析................................................................................................114.2.1產(chǎn)品策略產(chǎn)品策略...

10、..............................................................................................................114.2.2價(jià)格策略價(jià)格策略...............................................................................................

11、..................124.2.3渠道策略渠道策略.................................................................................................................124.2.4促銷策略促銷策略...........................................................

12、......................................................124.3餐飲企業(yè)吸引網(wǎng)上用戶的措施餐飲企業(yè)吸引網(wǎng)上用戶的措施........................................................................................134.3.1注重網(wǎng)站的建設(shè)注重網(wǎng)站的建設(shè)..........................

13、..........................................................................134.3.2利用網(wǎng)絡(luò)打造特色服務(wù)利用網(wǎng)絡(luò)打造特色服務(wù)........................................................................................144.3.3積極推出新產(chǎn)品積極推出新產(chǎn)品..........

14、...........................................................................................144.3.4實(shí)現(xiàn)烹飪技術(shù)現(xiàn)代化實(shí)現(xiàn)烹飪技術(shù)現(xiàn)代化............................................................................................144.3.5用信息化留

15、住老客戶用信息化留住老客戶............................................................................................144.3.6采用廣告網(wǎng)絡(luò)營(yíng)銷采用廣告網(wǎng)絡(luò)營(yíng)銷............................................................................................

16、....144.3.7實(shí)施關(guān)懷客戶戰(zhàn)略實(shí)施關(guān)懷客戶戰(zhàn)略................................................................................................154.4我國(guó)網(wǎng)絡(luò)廣告存在的問(wèn)題我國(guó)網(wǎng)絡(luò)廣告存在的問(wèn)題......................................................................

17、..........................154.4.1可信度不夠高可信度不夠高.........................................................................................................154.4.2.網(wǎng)絡(luò)廣告自發(fā)無(wú)序性網(wǎng)絡(luò)廣告自發(fā)無(wú)序性............................................

18、.................................................164.4.3網(wǎng)民年齡結(jié)構(gòu)問(wèn)題網(wǎng)民年齡結(jié)構(gòu)問(wèn)題.................................................................................................164.4.4.網(wǎng)民收入狀況問(wèn)題網(wǎng)民收入狀況問(wèn)題...........................

19、......................................................................164.4.5網(wǎng)絡(luò)廣告主體界定不清網(wǎng)絡(luò)廣告主體界定不清.........................................................................................17第5章結(jié)論結(jié)論.........................

20、...........................................................................................................18參考文獻(xiàn)：參考文獻(xiàn)：.....................................................................................................