國(guó)際會(huì)議中心項(xiàng)目可行性研究報(bào)告

1、 國(guó)際會(huì)議中心項(xiàng) 目 策 劃 報(bào) 告二、 地域分布..................................................................................................................67三、 旅游度假地產(chǎn)的需求特征................................................

2、......................................69第十章 項(xiàng)目綜合定位..............................................................................................................73一、 主題定位...................................................

3、...............................................................73二、 功能定位..................................................................................................................75三、 物業(yè)類(lèi)型及功能組合....................

4、..........................................................................77四、 規(guī)模及比例..............................................................................................................79五、 檔次定位.................

5、.................................................................................................80第十一章 項(xiàng)目運(yùn)營(yíng)模式..........................................................................................................81一、

6、 項(xiàng)目運(yùn)營(yíng)方案..........................................................................................................81二、 項(xiàng)目開(kāi)發(fā)周期................................................................................................

7、..........83第十二章 營(yíng)銷(xiāo)戰(zhàn)略構(gòu)想..........................................................................................................86一、 銷(xiāo)售目標(biāo)..................................................................................

8、................................86二、 目標(biāo)客戶(hù)..................................................................................................................86三、 營(yíng)銷(xiāo)模式........................................................

9、..........................................................86四、 構(gòu)建項(xiàng)目形象..........................................................................................................87五、 傳播通道....................................

10、..............................................................................87六、 策略問(wèn)題..................................................................................................................87七、 價(jià)格定位..........

11、........................................................................................................88附 錄.............................................................................................................

12、...............................89一、 國(guó)內(nèi)典型旅游度假項(xiàng)目案例..................................................................................89二、 國(guó)際典型旅游度假項(xiàng)目案例.........................................................................

13、.........99三、 井岡山市經(jīng)濟(jì)社會(huì)指標(biāo)（2001~2004）..............................................................121四、 吉安市社會(huì)經(jīng)濟(jì)指標(biāo)及旅游業(yè)數(shù)據(jù)....................................................................123五、 江西省社會(huì)經(jīng)濟(jì)指標(biāo)及旅游業(yè)數(shù)據(jù).............

14、.......................................................125六、 國(guó)內(nèi)旅游地產(chǎn)發(fā)展?fàn)顩r........................................................................................128七、 國(guó)際旅游業(yè)發(fā)展歷程與趨勢(shì)...........................................