分眾傳媒公司經(jīng)營(yíng)戰(zhàn)略研究

1、 分眾傳媒公司經(jīng)營(yíng)戰(zhàn)略研究 THE RESEARCH ON BUSINESS STRATEGY OF FOCUS MEDIA COMPANY 學(xué) 校：上海交通大學(xué) 學(xué) 院：安泰經(jīng)濟(jì)與管理學(xué)院 專 業(yè)：工商管理 EMBA 作 者：陸向海 導(dǎo) 師：費(fèi)一文 學(xué) 號(hào)：1131209983 班 級(jí)：2013 年秋 答辯日期：2015 年 10 月 31 日 THE RESEARCH ON BUSINESS STRATEGY OF

2、 FOCUS MEDIA COMPANY ABSTRACT As the globalization of economics and the improvement of socialism market economy, the advertising industry has also been fully developed. On stepping into the 21st century, we have come int

3、o an information age which drives the newly popped medias to replace the traditional medias. Focus media company developed a lot with the advantage of new media in this development trend. Thepaperaims to formulateproperc

4、orporatestrategies by analyzing the macro andindustry-levelenvironment of Focus Media company. This could help the company to strengthenitseffectiveness of management and decision-making to seize the marketing share, est

5、ablish a distinct brand image and ensure the company's long-termsteadydevelopment as well as providing alternative future developmentdirection . First, the paperemploys the Porter's Five Forces Modelanalyzing the