【9a文】金融產(chǎn)品營(yíng)銷策劃方案

1、【MeiWei_81 重點(diǎn)借鑒文檔】【MeiWei_81 重點(diǎn)借鑒文檔】金融產(chǎn)品營(yíng)銷策劃方案 目錄 目錄概要提示···························&#

2、183;·····························（03）先進(jìn)思想·····

3、3;····································&#

4、183;·············（03）一、策劃目的·····················&#

5、183;·······························（03）二、營(yíng)銷環(huán)境分析···

6、····································

7、3;·········（03）（一） 、宏觀環(huán)境分析·························

8、;····················（03）（二） 、基金產(chǎn)品 SWOT 分析·············

9、···························（04）1、優(yōu)勢(shì)········&#

10、183;····································

11、········（04）2、劣勢(shì)···························&#

12、183;·························（06）3、威脅·········

13、3;····································&#

14、183;······（07）4、機(jī)會(huì)····························

15、3;························（07）（四） 、企業(yè)形象分析··········

16、;···································（09）三、市場(chǎng)面

17、臨的問題分析···································

18、3;········（10）四、市場(chǎng)機(jī)會(huì)分析··························&#

19、183;······················（11）五、營(yíng)銷策劃達(dá)到的目標(biāo)···········

20、83;·······························（11）六、營(yíng)銷策略···

21、83;····································&

22、#183;············（11）（一） 、產(chǎn)品策略·····················

23、3;····························（11）（二） 、渠道策略······&

24、#183;····································

25、;······（14）（三） 、價(jià)格策略····························&#

26、183;·····················（15）（四） 、促銷策略·············

27、;····································（16

28、）七、具體推進(jìn)方案···································&

29、#183;·············（17）(一)、針對(duì)不同投資者····················&#

30、183;······················（17）（二） 、針對(duì)企業(yè)自身···········

31、83;·································（18）八、費(fèi)用預(yù)算·

32、83;····································&

33、#183;···············（19）結(jié)束語(yǔ)···················

34、3;····································&#

35、183;··（19）附錄一·································

36、;··························（20）附錄二·········&#

37、183;····································

38、·····················（21）【MeiWei_81 重點(diǎn)借鑒文檔】【MeiWei_81 重點(diǎn)借鑒文檔】案” ，這是一個(gè)有效的節(jié)能減排方法。3.經(jīng)濟(jì)環(huán)境。目前，世界整體經(jīng)濟(jì)形勢(shì)仍是較嚴(yán)峻的，國(guó)際金融危機(jī)對(duì)世界經(jīng)濟(jì)

39、的增長(zhǎng)造成巨大威脅，中國(guó)的經(jīng)濟(jì)也有著重大阻力。但是，國(guó)內(nèi)的宏觀經(jīng)濟(jì)是呈穩(wěn)定增長(zhǎng)趨勢(shì)的，資本市場(chǎng)不斷發(fā)展及居民消費(fèi)結(jié)構(gòu)和理財(cái)觀念的轉(zhuǎn)變帶來(lái)良好契機(jī)，政府對(duì)銀行的支持依然強(qiáng)勁。網(wǎng)上交易、鼓勵(lì)創(chuàng)業(yè)，這些都對(duì)我國(guó)經(jīng)濟(jì)的發(fā)展起了很大的推動(dòng)作用。4.競(jìng)爭(zhēng)環(huán)境。我國(guó)加入世貿(mào)組織之后，隨著國(guó)際銀行巨頭的涌入，如花旗、匯豐等全球知名的大銀行集團(tuán)都已經(jīng)在中國(guó)開設(shè)了分支機(jī)構(gòu)，他們具有良好的信譽(yù)、優(yōu)質(zhì)的服務(wù)，這對(duì)國(guó)內(nèi)的一些銀行造成相當(dāng)?shù)膲毫ΑＮ覀兊你y行業(yè)必須開

40、辟新的發(fā)展空間，因而在此時(shí)我們開始了網(wǎng)上銀行，小額貸款卡，低碳信用卡的發(fā)展之路。5.人口環(huán)境：20RR 年 1 月 16 日，中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心(CNNIC)發(fā)布《第29 次中國(guó)互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告》 。報(bào)告顯示，截至 20RR 年 12 月底，中國(guó)網(wǎng)民規(guī)模突破 5 億，達(dá)到 5.13 億，全年新增網(wǎng)民 5580 萬(wàn)報(bào)告顯示，中國(guó)手機(jī)網(wǎng)民規(guī)模達(dá)到 3.56 億，同比增長(zhǎng) 17.5%。隨著網(wǎng)絡(luò)的普及和廣泛應(yīng)用,網(wǎng)上銀行、支付寶卡通這