佛山XX房地產(chǎn)項(xiàng)目可行性研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文佛山XX房地產(chǎn)項(xiàng)目可行性研究姓名：鮑彬申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：陳榮秋20080401華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 II Abstract Presently, along with the country macroeconomic regulation and control to the real estate profes

2、sion becomes tighter, the real estate profession will be facing the new mixing the cards. The real estate profession urgently needs to utilize the detailed preliminary feasibility study, circumvents investment risk to th

3、e greatest degree, uses the correct market localization to depress to the lowest investment cost and is in an impregnable position in the intense profession competition. This thesis uses the method of the real diagnosis

4、research, comprehensively utilizes feasibility study theory and conducts more carefully research to the Guangdong XX company XX project property development. Firstly, this thesis uses the description of XX project basic

5、 situation, which provids the market analysis restricted data for the project feasibility study. Secondly, this thesis carries on the system market analysis to the project development management environment, including th

6、e market analysis of the nation, Guangdong Province, Foshan city and the project region, and makes project SWOT analysis to draw the marketing research conclusion. Next according to the market analysis, this article obta

7、ins the project market localization, and makes the project customer localization, the product localization, the price localization, the image localization in the foundation of the market localization. Then this thesis an

8、alysises the project technical feasibility, gets the project development management strategy and makes the development progress. Finally, through project investment estimate, the project investment, capital source utiliz

9、ation and also the funds plan, the financial appraisal, the national economy appraises, this thesis carries on the project economical feasibility study, estimates fully the project development management risk, and draws