畢業(yè)論文---房地產(chǎn)項(xiàng)目可行性研究

1、 網(wǎng)絡(luò)教育學(xué)院 網(wǎng)絡(luò)教育學(xué)院本 科 生 畢 業(yè) 論 文（設(shè) 文（設(shè) 計） 計）題 目：某房地產(chǎn)開發(fā)項(xiàng)目可行性研究學(xué)習(xí)中心：XXXX 奧鵬學(xué)習(xí)中心[2]VIP 層 次： 專科起點(diǎn)本科 專 業(yè)： 房地產(chǎn)經(jīng)營管理 年 級： 2010 年秋季 學(xué) 號： 101115419471 學(xué) 生：

2、 XX 指導(dǎo)教師： XXX 完成日期： 2012 年 7 月 28 日 某房地產(chǎn)開發(fā)項(xiàng)目可行性研究II目 錄內(nèi)容摘要.......................................................................................................................

3、.....I引 言.............................................................................................................................11 項(xiàng)目概況............................................................................

4、.........................................31.1 房地產(chǎn)開發(fā)項(xiàng)目基本情況..............................................................................31.2 房地產(chǎn)開發(fā)企業(yè)基本情況...................................................................

5、...........32 項(xiàng)目投資環(huán)境分析.....................................................................................................42.1 自然地理環(huán)境....................................................................................

6、..............42.2 經(jīng)濟(jì)環(huán)境..........................................................................................................42.3 政策環(huán)境................................................................................

7、..........................52.4 社會環(huán)境..........................................................................................................63 市場供給與需求分析.................................................................

8、................................73.1 市場供給分析..................................................................................................73.2 市場需求分析..................................................................

9、................................73.3 市場供求關(guān)系預(yù)測..........................................................................................84 項(xiàng)目具體區(qū)位條件和競爭分析...................................................................

10、..............94.1 項(xiàng)目具體區(qū)位條件分析..................................................................................94.2 項(xiàng)目競爭分析................................................................................................

11、..95 項(xiàng)目 STP 策劃 ..........................................................................................................104.1 項(xiàng)目市場細(xì)分.....................................................................................

12、...........104.2 項(xiàng)目目標(biāo)市場選擇........................................................................................114.3 項(xiàng)目市場定位.............................................................................................

13、...114.3.1 項(xiàng)目檔次定位.....................................................................................114.3.2 項(xiàng)目主題定位.....................................................................................124.3.3 項(xiàng)目功能定位..

14、...................................................................................124.3.4 項(xiàng)目產(chǎn)品定位.....................................................................................126 項(xiàng)目規(guī)劃設(shè)計..........................

15、.................................................................................146.1 項(xiàng)目設(shè)計方案................................................................................................146.2 項(xiàng)目總平面布置................